Urban Africans + Our Not-So-African Style

Recently, I’ve been developing content for AfroCraze – scouting unique designs, reaching out to partners and conjuring blog posts. As a result, the words “African fashion” have been uttered at least 2000 times; it got me thinking, what even does “African fashion” mean?

Growing up in the heart of globalization and cultures that transcend borders, I find that the kind of things that now appeal to my fashion sense can no longer contained within country or continent lines. This means that Indian saris have become just as cool as American Vans sneakers as are Moroccan Idoukane and the list goes on. If anything, while growing up in Nigeria what seemed the least cool was Nigerian traditional attire aka African fashion as defined by borders. Ask any Nigerian (Yoruba) youth and they’ll tell you that possibly their worst nightmare was being forced to dress in aso-oke for special occasions like weddings.

Even now, as an adult I possibly wouldn’t be caught dead wearing iro-buba unless it was extremely special occasion like *my* own wedding. This is not to say I reject my culture or traditional attire, however, young Africans around the globe have a tendency to put a spin on the classics. You’ll find us in print headwraps made of the same fabrics as traditional iro-buba or we’ll lace over Converse sneakers with print fabrics or we just might wear a traditional agbada with a pair of jeans (see @lilfanon photo) or deck a dashiki with a denim jacket (see @ma_demoiselle_toure photo).

The result? Young Africans have created a new street style where we bring pieces of our homes into our increasingly global sense of style. Got more examples?

Tag @afro.craze on Instagram with your own #urbanAfrican posts.

@femme.zaddy wearing an Ethiopian Saba shawl

@au_na2rel wearing a print headwrap at the Brooklyn Museum

@lilfanon wearing an Agbada at the Brooklyn Museum

@hold_muh_d styling Kente cloth accents on a blazer

Photo Credit: @thejspotphoto

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